Mail Preference Suppress (MPS) is a file of consumers who have requested not to
receive mail-based advertising at home. Consumers register with MPS by providing
their name and address to The Direct Marketing Association. Consumers learn about
the availability of the service through state and local consumer agencies and print
and broadcast media.
The DMA MPS is an effective means of purging your mailing lists of consumers who
want to receive less advertising mail at home. If you are not already using this
service, you should. Using MPS can be one of the single most important contributions
your company can make to preserving the information access that is the foundation
of successful direct marketing.
The file is professionally maintained through; NCOALink™ processing, DSF2™ processing,
Address Standardization, ZIP™ correction, ZIP+4® appending and is deduped.
The Telephone Preference Service (TPS) is a file of consumers who have notified
the Direct Marketing Association (DMA) that they do not want to receive telephone
sales calls at home. Consumers register with TPS by providing their name, address
and phone number to the DMA.
The DMA TPS is an effective means of purging your calling lists of consumers who
do not want to receive telemarketing calls at home. Using TPS can be one of the
single most important contributions your company can make to preserving the information
access that is the foundation of successful telephone direct marketing.
The Telephone Consumer Protection Act requires that telephone marketers offer
consumers in-house suppression upon request. Using TPS complements your in-house
suppression file by removing in advance those consumers who have already expressed
the desire to not receive calls at home – saving you time and money for those who
may be interested in your offer.
The file is professionally maintained through: Area Code and Exchange Corrections,
Phone Numbers Appended, NCOALink™ Processing and is de-duped.
Note: The following States include their "Do Not Call" lists in the DMA Telephone
Preference Service: Connecticut, Maine, Kentucky and Wyoming. All other States that
have "Do Not Call" programs maintain their own databases